About Amar Skinner
Amar Rasheed Skinner, a master multitasker, prolific author, and transformative entrepreneur. From a challenging past emerged a leader dedicated to guiding at-risk youth and ex-felons. Through profound writings and entrepreneurial ventures, Amar shares a journey of redemption, emphasizing choices, and consequences. As the CEO of The Certified Development Coaching Group, LLC and founder of E.F.E.R.M., he is committed to innovative felony reform initiatives. Join Amar on a journey of empowerment, where resilience and choices shape enduring success.
His Journey
Amar Rasheed Skinner: Master Multitasker, Author, and Entrepreneur Extraordinaire. Renowned for his prolific writing and dynamic entrepreneurial ventures, Amar has penned a series of impactful publications rooted in a lifelong dedication to working with at-risk youth, felons, and ex-felons. From books to manuals and curricula, his work is backed by empirical evidence, tailored for alternative education programs, and resonates across social work, sociology, psychology, criminal justice, second-chance ministries, and related studies.
Amar's transformative journey began with a hard-learned lesson: every action bears consequences. A decade behind bars became a period of profound reflection, prompting him to reset priorities and steer his life towards redemption. Through poignant writings, he shares thoughts, experiences, and societal insights to guide younger generations away from the shadows he once traversed.
Drawing on his lived experiences, Amar has seamlessly integrated these lessons into successful entrepreneurial ventures, including motivational speaking for diverse groups. His mission is clear: to assist those facing challenges akin to his own, steering them away from the pitfalls that led him astray. Amar's counseling approach is both proactive and deeply personal, emphasizing the pivotal role choices play in shaping destinies.
As the CEO of The Certified Development Coaching Group, LLC, Amar aligns his professional pursuits with his mission. A trailblazer, he is the visionary behind E.F.E.R.M. (Ex-Felon Entrepreneurship Retail Museum), a groundbreaking initiative in the country. E.F.E.R.M. stands committed to innovative felony reform initiatives, aiming to educate and empower against the trappings of institutional poverty, criminal behavior, and incarceration.
Amar's work extends beyond boardrooms and institutions—he is a motivational speaker for youth groups and churches. In addition to mentoring young minds and those incarcerated, Amar takes pride in being the devoted father of two sons and two daughters. Join him on a journey of empowerment, where choices lead to positive outcomes, and resilience paves the way for enduring success.
Guiding Philosophy
Amar's Guiding Philosophy: 'Daily Introspection to Enhance Self-Awareness and Drive Success.'
In the realm of success and failure, the onus lies squarely on your shoulders. The key to unlocking your potential begins with the acknowledgment and seamless integration of this responsibility into your work ethos. Rapid strides toward success follow the moment you cease attributing your circumstances to external factors and take charge of your narrative.
I vividly recall a phase in my life when the vast expanse of my ignorance became apparent. It was a pivotal juncture, demanding an exploration of my circumstances, history, and the societal lens through which I perceived the world. Delving into these realms proved transformative, altering the trajectory of my life. The realization struck like a luminous epiphany—I needed to break free from the cyclic patterns that ensnared me for years.
This revelation, encapsulated in 'REAL RAP – Amar Skinner,' encapsulates the essence of my philosophy. Through continuous self-reflection, I strive to deepen my understanding, fostering a perpetual commitment to growth. Join me on this journey of introspection, as we unlock the doors to self-awareness and pave the way for enduring success.
